高铁列车头片广告投放图片

High speed rail headrest advertisement

Multiple exposures and strong visual appeal

Width
(mm)

160

Height
(mm)

100

Matrix arrangement, showcasing brand momentum and brand shock
The media runs through the entire process and has been exposed multiple times, with strong visual impact and good brand communication effect
Close range one-on-one communication allows the audience to clearly read the core selling points of the brand's products

High speed rail headrest advertising price

Type Media type Publication price (/set) Net price after discount (/set)
Harmony Headrest advertising 330000 to 700000 yuan/month Starting from 50000 yuan/month
Fuxing Headrest advertising 1.39-2.79 million yuan/quarter Starting from 330000 yuan/quarter
Advertising hotline: +86 10 85893822. An additional fee of 15000 yuan/set/time will be charged for the production of the publication (depending on the specific vehicle model).

High speed rail headrest advertisement（Subject to specific vehicle models）

Media position Media Material Media size Media num
Seat cushion area polyester fiber 160×100（mm）×double-sided (Subject to specific vehicle models） 500-600 /set（Subject to specific vehicle models）

High speed rail headrest advertisement

High speed rail headrest advertising, also known as high-speed rail pillowcase advertising or high-speed rail headscarf advertising, is a form of advertising displayed at the headrest of high-speed train seats. It combines passengers' rest needs and advertising promotion, and is a precise and effective advertising method.
Firstly, high-speed rail headrest advertisements have the characteristic of high audience precision. High speed rail passengers are mostly mid to high end consumers with strong purchasing power and willingness. Therefore, headrest advertising can directly reach the target audience and achieve precise targeting.
Secondly, the advertising area for high-speed rail headrests is vast and covers a large area. High speed rail lines are spread throughout the country, covering consumers from all over the country and providing advertisers with a wide range of promotional platforms.
In addition, high-speed rail headrest advertisements also have a high exposure rate. Passengers usually rest and sleep continuously during high-speed rail travel, and will be exposed to headrest pads for a long time. Therefore, advertisements on the headrest can achieve a high exposure rate, and passengers can be exposed to the advertising content multiple times during rest periods, effectively conveying advertising information and enhancing brand exposure and advertising effectiveness.
When designing advertisements for high-speed rail headrests, a combination of graphics and text is usually used, with strong branding display, allowing passengers to easily read the content and selling points of the brand's products. At the same time, the position of the headrest advertisement is within the line of sight of passengers, which can attract their attention and create an emotional connection with the brand.
However, placing advertisements for high-speed rail headrests also requires compliance with certain regulations and procedures. For example, the minimum publishing period is usually 45 days, and the publishing images in each region must be the same. There are also certain time requirements for advertising image review and publication cycles.
Overall, high-speed rail headrest advertising is a precise and effective form of advertising that can help advertisers achieve their brand and product promotion goals. For companies looking to expand their brand influence and increase product sales, high-speed rail headrest advertising is undoubtedly a worthwhile choice to consider.

Please contact us for advertising on high-speed trains

High speed rail headrest advertising, as an important media form of high-speed rail advertising, has unique creativity. Its matrix arrangement not only showcases the brand's momentum and impact, but also allows the audience to clearly read the core selling points of the brand's products through close range one-on-one communication. This media format runs through the entire journey of passengers, achieving multiple exposures. Its strong visual impact allows brand information to deeply penetrate people's hearts, thereby achieving excellent brand communication effects. Therefore, advertisements for high-speed rail headrests are highly favored by customers.

The high-speed rail headrest advertisement is located at the seat cushion; The media material for high-speed rail headrest advertising is polyester fiber; The media quantity for advertising on high-speed rail headrests is 500-600 yuan per group (depending on the specific vehicle model); The media size for advertising on high-speed rail headrests is 160 × 100 (mm) × double-sided (depending on the specific vehicle model).

+86 10 85893822
High speed railway headrest advertising placement image
1、The minimum publishing period is 90 days. If the publishing period is less than 90 days, an additional 20% media publishing fee will be charged based on the 90 day media publishing price, and a separate media production fee will be paid;
2、Review and publication cycle of media advertising images for high-speed rail trains: from confirmation and approval of image samples and preparation of qualifications to publication on advertising images, it is expected to be completed within 10 working days after approval by each railway bureau (specific approval regulations of different railway bureaus shall prevail);
3、The above publication price includes one image production fee. If the customer needs to replace the image during the effective media release period, the image production fee will be charged separately.

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